Hyundai set for Super Bowl marketing blitz
Hyundai has an impressive lineup of new vehicles. It is clear with this marketing blitz they are attempting during the Super Bowl, they are definitely pushing to strengthen the brand's image and customers.
The five-ads slated to air on Super Bowl Sunday will include two pre-game spots, one in the highly rated pre-kick time slot and two ads slated for in-game air time.
“Cheetah,” a 30-second spot which will air in the first quarter of the game, will feature a caged cheetah pitted to race against the new and widely acclaimed 201-horsepower Hyundai Veloster Turbo. The car launches and the cage opens, but after racing against the Veloster, the big car realize winning is not possible. The cheetah then decides to take his frustration out on the handler.
Another 30-second ad which will air in the fourth quarter of the big game, “Think Fast,” introduces a character that will be featured in future Hyundai’s social media campaigns, Bob. The ad shows a young professional is driving his boss, Bob, in his Genesis Coupe R-Spec. Bob is about to deliver a words of wisdom to the young man, when he suddenly falls faints. The young driver hits the brakes hard, then throws his Genesis Coupe into drive repeatedly, generating enough force to revive Bob. Then he finishes delivering his piece of advice.