The 2013 Subaru BRZ Coupe

Subaru BRZ selling well beyond company expectations

While the sporty new Subaru BRZ will not go on sale until later this month in the US, Subaru parent company Fuji Heavy Industries has reported that sales in their Japanese domestic market are crushing company expectations – selling more than 4 times their projected sales targets through the first two months of sales in Japan.

The Subaru BRZ officially went on sale on February 3rd with the expectation of moving around 450 units per month but after two months on the market, Subaru has sold around 3,600 examples of the BRZ. Based on the company’s early estimates, there would be roughly 900 BRZ coupes sold through the first two months but with roughly 3,600 units sold through the first two months – the BRZ is besting company goals by better than 4 times.


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