The first 2013 Cadillac ATS

Production begins for the 2013 Cadillac ATS

Today at General Motors’ Lansing Grand River Assembly plant in Michigan, the first 2013 Cadillac ATS intended for public sale rolled off of the assembly line – marking the official beginning of the new sport sedan’s attack on the market segment dominated by the BMW 3 Series.

The 2013 Cadillac ATS will introduce American luxury car shoppers to a sporty, nimble new compact sedan that has been designed to compete with the BMW 3 Series, combining a fun-to-drive attitude with cutting edge luxury technologies. With a price starting just over $33,000, the new ATS is the least expensive model in the luxury brand’s lineup which, when combined with the fact that the compact sedan segment is the most popular luxury segment, should help make the new ATS a big seller.

The 2013 Cadillac ATS is the first compact sedan from the GM luxury brand since the Cimarron in the 1980s (and the first first rear wheel drive compact ever) - although General Motors expects that the new ATS will make a far bigger splash than did the Cimarron. The Cimarron was little more than a gussied-up Chevy Cavalier so it was a tough sell as a luxury vehicle but there will be no mistaking the Cadillac ATS as a supreme modern sport-luxury sedan. The company spent extensive amounts of time tuning the chassis and suspension of the ATS at tracks around the world – including the famed Nürburgring. The result is a nimble, powerful rear wheel drive compact sedan that should be able to go toe-to-toe with the BMW 3 Series and stand a very good chance of coming out on top with the help of a new turbocharged 4-cylinder engine mated to a 6-speed manual transmission along with the tried and true 3.6L V6 mated exclusively to a 6-speed automatic transmission. The ATS also features a similar high tech, high performance Magnetic Ride Control suspension that is offered on the Cadillac V-Series, the Camaro ZL1 and the Corvette ZR1.

Pages

Share on Facebook submit to reddit Share on Google+

Sign-up to our email newsletter for daily perspectives on car design, trends, events and news, not found elsewhere.