The first 2013 Cadillac ATS

Production begins for the 2013 Cadillac ATS

Today at General Motors’ Lansing Grand River Assembly plant in Michigan, the first 2013 Cadillac ATS intended for public sale rolled off of the assembly line – marking the official beginning of the new sport sedan’s attack on the market segment dominated by the BMW 3 Series.

The 2013 Cadillac ATS will introduce American luxury car shoppers to a sporty, nimble new compact sedan that has been designed to compete with the BMW 3 Series, combining a fun-to-drive attitude with cutting edge luxury technologies. With a price starting just over $33,000, the new ATS is the least expensive model in the luxury brand’s lineup which, when combined with the fact that the compact sedan segment is the most popular luxury segment, should help make the new ATS a big seller.

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