New Chrysler 200 on the way - without the Dodge Avenger
The Chrysler 200 has sold much better than the Chrysler Sebring that it replaced which would lead some to question why the Chrysler Group management would already be looking to launch a new generation. Even though the Chrysler 200 is only a couple years old now, we should all keep in mind that the 200 is a redesign of the pre-existing Chrysler Sebring that was introduced in 2007. That technically makes the Chrysler 200 a 6 year old vehicle so, based on that, there is less question as to why a new 200 is on the way.
As for the Dodge Avenger, there have long been rumors that the sporty mid-sized Dodge sedan would be killed off as part of the movement to eliminate redundancies among the Chrysler brands. While the Chrysler 200 and Dodge Avenger are vastly different in exterior design in the front and rear, the two cars are still essentially the same vehicle in sedan form and only the Chrysler 200 offers a 2-door convertible. On the year, Chrysler has sold almost 15,000 more examples of the 200 than Dodge has sold Avengers through the first five months of 2012 so when it comes down to sales figures when deciding which vehicle will live on into a new generation – the stronger selling popular 200 is the simple choice.
The decision to kill off the Dodge Avenger in the next few years will also open up more sales for the Dodge Dart, which is set to arrive in dealerships this month. The Avenger has never really been the success that Dodge had hoped for but with so much positive media around the new Dart ahead of its public debut – those buyers who wanted an Avenger will likely be enticed to buy the more cost effective and more efficient Dart. The Avenger has come a long way in the past few years but having spent quite a bit of time in the various 2013 Dodge Dart trimlines – it will be hard for consumers to choose the Avenger over the Dart after driving both. The key advantage that the Avenger has over the Dart is the 283 horsepower Pentastar V6 but those who insist on the bigger power will be able to pick the new Chrysler 200 once the Avenger has headed into the automotive history books.