Over 250 2013 Dodge Dart sedans in Auburn Hills

Michigan, Ohio dealerships get their first 2013 Dodge Darts

Yesterday afternoon at the Palace of Auburn Hills, just a few miles from the Chrysler Group headquarters, around 250 Dodge dealerships from around the Michigan and Ohio areas received their first demonstration versions of the 2013 Dodge Dart.

As was the case with other major markets around the United States, Michigan and Ohio Dodge dealers took part of a drive away event where some 250 2013 Dodge Dart sedans pulled out en route to their debut in dealerships around the northern Midwest. The 2013 Dodge Dart units that were received at the Palace of Auburn Hills yesterday afternoon were all Redline Rallye models fitted with the 1.4L MultiAir turbocharged engine.

Mike Gruenberg, Sales Manager of Martin Chrysler Dodge Jeep, Alma, Michigan was among the dealership representatives who were in Auburn Hills yesterday to happily receive his company’s first 2013 Dodge Dart. “The quality of Chrysler products now is phenomenal, looking at the 2010 to 2011 and 2012 models,” said Gruenberg. “We have the best products in the market.”

Gruenberg, who is been in the auto industry for some 22 years, having worked with both Ford Motor Company and General Motors before joining the Chrysler Group, went on to elaborate on the importance of the 2013 Dodge Dart to the Chrysler lineup. “We need something desperately to compete with the [Chevy] Cruze and the [Ford] Focus. It’s going to be great. I have five or six people waiting for me to get back. This one will probably be sold before the day is out.” Gruenberg is shown in the gallery on the right, putting the license plate on his company’s first Dart.


Share on Facebook submit to reddit Share on Google+

Sign-up to our email newsletter for daily perspectives on car design, trends, events and news, not found elsewhere.