The 2013 SRT Viper GTS

Less than 20% of Chrysler dealerships to sell the 2013 SRT Viper

When the 2013 SRT Viper reaches full production later this year, the Chrysler Group plans to impose strict requirements for carrying the new supercar – meaning that less than 20% of the company’s dealerships around the country will have the new Viper on their showroom floor.

Earlier this month, SRT brand President and CEO Ralph Gilles spoke with a group of media members during a broadcast interview, explaining that the 2013 SRT Viper would bring in a new kind of customer. To cater to that new kind of customer, Gilles expects those dealerships who want to carry the 2013 Viper to meet a handful of requirements – leaving as many as 85% of the dealerships around the country without a Viper to show customers. Once all of the requirements are met, Gilles expects that only 15-20% of the company’s 2,400+ dealerships will be considered to sell the new Viper.

"We're going to open it up to any dealer who can put the money forward and the training, but it's going to be pretty difficult to hit all of those things," Gilles said during a broadcast interview with journalists in Detroit this month. "You've got to have the training, the facilities, and some history of selling Vipers and SRTs in general."


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