Audi to buy Ducati

It's Official: Audi AG to buy Ducati Motor Holding

Yesterday we discussed how Audi AG was interested in purchasing the Ducati motorcycle brand and with the VW supervisory board approving the deal today, Audi has announced that they will be buying Ducati Motor Holding from current owner Investindustrial Group.

Audi is calling Ducati the third pillar for the German luxury automaker in Northern Italy, joining Lamborghini and Italdesign. Adding the popular and successful line of high performance motorcycles will not only launch Audi and the Volkswagen Group into an always-growing new segment in many markets around the world but it also gives Audi access to the engineering and technology behind these globally-known superbikes.

“Ducati is known worldwide as a premium brand among motorcycle manufacturers and has a long tradition of building sporty motorcycles, “ said Rupert Stadler, Chairman of the Board of Management of AUDI AG. “It has great expertise in high-performance engines and lightweight construction, and is one of the world’s most profitable motorcycle manufacturers. That makes Ducati an excellent fit for Audi.”

Audi’s statement proclaiming the purchase of Ducati stated particular interest in the “progressive control systems and special combustion chamber process of Ducati engines”, along with the motorcycle markers expertise in lightweight construction methods. Audi will surely use the experience in chassis construction that comes with the Ducati brand to decrease the overall weight of future Audi sports cars.


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