Ford Mustang wins muscle car sales battle in June 2012
The Chevrolet Camaro started the 2012 year the same way that it ended 2011, leading the muscle car segment three times in the first four months but the Ford Mustang has battled back, leading the segment in both May and June. More importantly, the Mustang’s strong back to back months has allowed the Ford pony car to climb back within reach of the Camaro in terms of annual sales as FoMoCo tries to prevent GM from claiming the top sales in the muscle car segment for a third year in a row.
The Ford Mustang moved 10,263 coupes and convertibles in June 2012, accounting for a 16.2% increase over the 8,835 Mustangs sold in June 2011. The Mustang has seen an improvement in sales over these past two months with 22,690 units sold, coming from both the 2012 and 2013 model year. This increase in sales is likely due to a variety of factors, the greatest of which being the GT500-like front end applied to the entire 2013 model lineup and the slight increase in horsepower among Mustang GT models. During the first half of 2012, Ford has now sold 48,624 units – an increase of 25% over the first six months of 2011 but the Blue Oval muscle car is still sitting at second place in terms of 2012 annual sales. Based on the current monthly sales rate of 8,104 units, the Mustang is on pace to sell roughly 97,248 units in 2012…although the Mustangs monthly average sales rate has increased each of the last two months. Unfortunately, the average per month sales of the Mustang will likely drop later this year so the projection of 97k+ Mustangs could prove to be a bit on the high side come the end of 2012.