The 2013 Ford Taurus Limited

Ford, Lincoln both stumble in a short July 2012

July 2012 had 2 fewer sales days than July 2011 and the result was a decline in the growth rate, with both of the current Ford Motor Company brands posting negative growth even though the Ford brand would have shown positive growth had the month been the same length.

Ford Motor Company posted a year over year decline in sales of 3.8% with both the Ford and Lincoln brands posting negative growth of their own. However, many of the Motor Company’s most important vehicles continued to show positive growth even in this shortened month.
The Ford brand posted a decline in year over year sales of 3.5% but if you consider the fact that Ford sold more vehicles per business day in 2012 than 2011 – the shortened month played the biggest factor in Ford’s rough month. With a gain of 20.7%, the Ford Fusion was the top model in terms of growth while the Taurus came in second with 15.3% and the Explorer was third with a jump of 14.3%. The Focus, Mustang and F Series lineup also posted positive growth in this short month and for the third month in a row - the Mustang bested the Chevrolet Camaro in sales. The top model in terms of sales volume was (and always is) the F Series pickup with 49,314 new trucks sold – more units sold than the majority of the single brands doing business in the US. The Fusion was second in sales with 23,326 units sold and the Escape was third with 21,572 small utes sold in July 2012. On the year, the Ford brand has sold 1,268,652 vehicles through the first seven months – an increase of 5.4% over the same period last year.


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