Chrysler launches first TV spot for the 2013 Dodge Dart, TV debut set for MLB All Star Game
This fast paced 90 second television advertisement for the 2013 Dodge Dart is titled “How to Change Cars Forever” and it features the new brand tagline “New Rules”. This video blasts through the lengthy process of designing a new vehicle from the original concept drawings to the clay designs, from auto shows to race car debuts. Along the way, we get a look at the Dart in the earliest drawings and as the video moves forward, we see the Dart in production form including a look at Travis Pastrana’s #199 Red Bull Racing Dodge Dart rally car.
The new Dart commercial is packed full of action with a chance to see an unknown car hit the ground (“destroy the design”, 12 seconds in), a group of astronauts, a Reliant Robin rolling over, a whole lot of coffee consumption, Tom Brady as the “perfect” celebrity spokesperson and a look at a variety of the new Dart sedan’s innovative features including the smart phone app and the gorgeous dash design. The new ad also points out that the Dart gets an impressive 41 miles per gallon and the starting price is just $15,995. The background music is “No Church in the Wild” performed by superstar hip hop duo Jay-Z and Kanye West.