The Chrysler Group grows by 20% and the Dart arrives in June 2012
The Fiat brand was the top performer for the Chrysler Group in June 2012 in terms of growth and with an improvement of 122% over the same month last year – Fiat was also the top brand in the entire US auto industry in terms of growth. Fiat sold 4,004 examples of their compact 500 coupe and convertible last month compared to just 1,803 units one year ago. With 4,004 Fiat 500 models sold last month, the Fiat brand beat Porsche, Land Rover, Suzuki, Jaguar and Smart in terms of sales volume. This is especially impressive considering that Fiat only sells three variants of a single car (500 coupe, convertible, and Abarth). Things could continue to improve for Fiat in the US with more variants of the 500 expected to arrive over the next year. On the year, Fiat has sold 319% more 500 models than they did through the first half of 2011 with 20,706 units sold.
The Chrysler brand continued its mid-year growth with a 63% increase in June 2012 compared to June 2011. The top model in terms of growth was the flagship Chrysler 300 with an increase of 179% compared to last year, followed by the Chrysler 200 at 51% and the Chrysler Town & Country minivan was third with a jump of 32%. In terms of sales, the midsized Chrysler 200 sedan and convertible combined to serve as the top model with 10,871 units sold. The Chrysler Town & Country was second in sales with 9,021 minivans sold and the Chrysler 300 was third with 6,971 luxury sedans sold. On the year, the Chrysler brand has moved 69,102 200 coupes and convertibles (up 113%), 57,851 Town & Country minivans (up 198%) and 40,801 300 sedans.
The Jeep brand was next in line with an increase of 23% compared to the June 2011. The growth leader among the Jeep brand was the Liberty with an improvement of 50%, followed by the Grand Cherokee at 39% and the Wrangler with a 28% increase. In terms of sales volume, the tried and true Jeep Wrangler was the top model with 14,461 units sold while the Grand Cherokee was second with 12,506 units sold and the Liberty was third with 7,892 examples of the midsized SUV sold. With 44,519 sport utility vehicles sold in June, Jeep was the bestselling brand for the Chrysler Group.
Through the first half of 2012, the trail rated Jeep brand has moved 241,547 total units with the following breakdown by model:
Model (Sales Volume – Increase/Decrease)
Grand Cherokee (75,115 - up 38%)
Wrangler (70,871 – up 33%)
Liberty (42,339 – up 35%)
Patriot (32,707 – up 12%)
Compass (20,513 – down 1%)