A close up of the front end of the 2013 SRT Viper GTS Launch Edition

The 2013 SRT Viper GTS Launch Edition packs old school awesomeness (Updated)

The Chrysler Group announced today that they will introduce the new 2013 SRT Viper GTS Launch Edition at the Pebble Beach Concours d’Elegance in Monterey California – fitted with the same blue and white paint scheme that has adorned the launch models of the previous generation Viper coupes.

The 2013 SRT Viper GTS Launch Edition comes in a bright metallic blue (“GTS Blue”) with full length bright white stripes running from the front to the rear as soon in the images on the right. In 1996, the original Dodge Viper GTS Coupe was introduced to the world in a stunning bright metallic blue with full length bright white twin stripes. When the next generation of the Viper Coupe was introduced in 2006, it too wore the blue and white scheme so it is very fitting for the 2013 SRT Viper to call on this “old school” paint scheme to usher in the latest generation of the mighty Viper Coupe.

“Designed with Viper loyalists in mind, the 2013 SRT Viper GTS Launch Edition model brings back the classic paint schemes that have adorned all previous Viper coupe launches to help us celebrate the return of our brand’s flagship performance machine to the supercar market,” said Ralph Gilles, President and CEO – Street and Racing Technology Brand and Motorsports and Senior Vice President – Product Design, Chrysler Group LLC. “Our American-built supercar showcases the very best we have to offer by incorporating superior craftsmanship, the finest materials, a host of new technologies and ergonomic improvements while respecting its focus on outright performance.”

In addition to the unique paint scheme, the 2013 SRT Viper GTS Launch Edition is fitted with deep dish, high gloss forged aluminum rims with a 5-spoke star pattern along with a unique ‘Stryker’ logo on the hood of the car with a blue background rather than the standard grey background found on the Viper logos on other 2013 Viper models. Inside, the 2013 Viper GTS Launch Edition wears a serialized dash plaque featuring the vehicle identification number and the build sequence number. The entire interior is decked out in Black Laguna leather with contrasting stitching, including the steering wheel, the seats, the door trim panels, the instrument panel, the door grab handles, the shift knob and the padded center console. The Viper GTS Launch Edition also features an Alcantara headliner and unique Satin Silver interior bezels.

Update: We had a chance to speak with a representative of the Chrysler Group who explained that while the 2013 SRT Viper GTS Launch Edition will be in limited edition, the exact number of production has not been determined. Pricing will be announced with the rest of the Viper lineup once we are closed to production. As an interesting note, the SRT Track Package is not available on the Viper GTS Launch Edition so if your ultimate goal is to go as fast as possible - you may want to stick to a non-special edition Viper GTS.


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