The 2013 SRT Viper GTS from the front

2013 SRT Viper dealer allocation to be more exclusive than expected

TorqueNews reported a few weeks ago that when the 2013 SRT Viper begins hitting dealers, only 1 in 5 American Chrysler Group dealerships will earn the right to sell the new supercar but new information indicates that the number will actually be much lower – with as few as 100 of the 2,300 US dealerships offering the new Viper.

Production of the 2013 SRT Viper is set to begin in November at the company’s Conner Avenue plant in Detroit and the Chrysler Group expects that the first units should be in dealerships by Christmas time. We have known for some time that earning the right to sell the 2013 Viper will not be simple and although original estimates indicated that 1 in 5 US dealerships would have the Viper – SRT Group President Ralph Gilles has revealed some new numbers that could make it even more exclusive. According to the Detroit Free Press, Gilles expects that 100 to 150 dealerships around the country will be approved to sell the Viper which means that rather than 1 in 5, it will be closer to 1 in 23. Should that be the case, we can expect a great many US dealerships left without the opportunity to sell the Viper.


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