The 2012 Hyundai Equus Signature: super-luxury, served Korean style
The Hyundai brand is best known in the United States for their lineup of popular economy cars including the Elantra and the Sonata with prices that tend to stay in the low 20,000 range – all the more reason for critics of the Equus to question the near-60k price tag. However, Hyundai is easily among the most improved automakers in the US auto industry over the past decade. While the Hyundai brand of the late 1990s and early 2000s would have been an awkward place for a super-premium luxury sedan, the Equus stands as a shining symbol of just how much the brand has improved. While their high volume vehicles like the Elantra, Sonata and Genesis family are the bread and butter, the Equus shows that the brand is capable of far, far more than just $20,000 economy cars.
The 2012 Hyundai Equus sports the big, bold styling that has become expected of the full size luxury sedan segment but unlike the other Hyundai models – the Equus does not sport the aggressive design with respect to the rest of the segment. While models like the Sonata, the Elantra, the Veloster and the Tucson are far more aggressive in their exterior design than many of their competition’s models of the same segments – the Equus has a slightly less radical design. However, the design cues of the Hyundai brand are still very much there even though the Equus wears a badge of its own on the hood and wheels with an abstract bird emblazoned in chrome.