What consumers say about not buying Chevy Volt, GM listens
Earlier this month GM said it is on truck to meet the target of selling 10,000 Chevy Volts by the end of 2011. By August GM had sold 3500 Volts. This means the company needs to sell 1,700 Chevy electric cars by December 31 to meet its 2011 target.
Yet, apparently there are some serious hurdle that prevent people from buying more Chevrolet Volt models. Some of them are subjective others are objective. What is encouraging is that GM is very serious about learning what they are since the company has asked its followers on Facebook, it's a sign that GM wants to address them in the coming weeks and months.
The reason is the survey by Trend Tracker which found that people are not considering an all-electric vehicle for their next purchase. A year or so ago many people wanted electric cars to lower the amount of money the spent on gasoline. Now the society kind of got cozy with the existing average gas prices and its members' priorities have changed, the Trend Tracker survey shows. "With interviews taking place face-to-face in their homes 42% of those surveyed said they want to choose a car that lowers their personal emissions. Sixteen percent agreed strongly with this proposition, while 25% neither agreed nor disagreed, 14% disagreed, and 3% disagreed strongly," the survey shows.
Thus, who or what killed electric cars?
Chevy's desire to want to know why people are not considering electric cars for their next vehicle purchase is commendable. The company spent many millions and has committed thousands of workers to developing Chevy Volt and we all need to find out the objective and subjective reasons of EVs' marketing failure.
Here are some interesting comments from Chevy Volt's Facebook followers.
"People are conditioned now to a tolerance of paying $3-4.00 a gallon. The shock of $60 at the pump is gone. If gas jumped to $5.00/gallon, Volts would move like crazy," writes Larry Bisagni. Dance Jacobs brings up the issues of battery power, replenishing time and the cargo. "Volt is a good idea, when the price comes down a little it will more viable for more people. The Leaf is a joke, it gets about the same efficiency as gasoline and the hundred mile range is a joke too. It depends in your speed, temperature, cargo. You are lucky to get 60 miles out of a charge. Whatever nanotech will change things eventually."