Suzuki (Page 2)

American Suzuki, hoping to promote itself so people think of it as a car company that possesses "the power of engineering" instead of just a cool maker of motorcycles and bikes, relaunched its Web site Friday morning to make it faster, easier to use and more informative, so people are ready to buy when they hit the showroom floor.

At a press conference last night, American Suzuki Motor Corporation (ASMC) unveiled a gas-electric variant of the Kizashi sedan as well as a turbocharged 275-horsepower version at the 2011 New York International Auto Show (NYIAS). Thereby Suzuki showed not only environmental concern, but a corresponding dedication to those who feel the need for speed.

Japanese auto production has fallen to only 35 percent of their former output as a result of the Tohuko earthquake and tsunami, according to IHS Automotive Insight. Still the situation in Libya has an impact as well. "It's volatility that really drives people to smaller cars," said Aaron Bragman, an analyst for the auto authority.

Mazda, Mitsubishi and Suzuki have re-opened plants in Japan as the country and deals with nuclear disaster risks and regular aftershocks but automotive giants Toyota and Honda have announced that their plants will remain closed until at least this weekend.

Since the earthquake hit Japan on March 11th, the country has been battling strong after-shocks, a tsunami and nuclear power risks forcing Japanese automakers to cease production but starting today, Japan’s largest car companies attempt to get back into the swing of things.

Honda Motor Company announced today that they are extending their production stoppage caused by the Japanese earthquakes, tsunamis and chain of nuclear blasts; Mazda and Suzuki have both planned to restart production at a few of their plants originally shut down from the quakes.

The New England Motor Press Association has overwhelmingly selected the Jeep Grand Cherokee as its Official Winter Vehicle of New England.

The National Highway Traffic Safety Administration has announced a recall of certain 2009-2001 Suzuki Grand Vitara SUVs and 2010-2011 SX4 compacts over serpentine belt tensioner failures that could cause a wide variety of problems.

Japan is no longer the world's second largest economy, an honor now claimed by China, which has huge implications in the global automotive marketplace.

The Chicago Auto Show, which officially opens today and runs through Feb. 20 at McCormick Place, has lots to do but here are the TorqueNews five best things to see at the show.

Suzuki's Super Bowl ad strategy is to save a few bucks and go regional in its top 14 markets to promote its all-wheel drive Kizashi. Makes sense in light of dismal sales numbers in 2010.

U.S. News Cars has released its third annual Best Car for the Money awards and it is not an inspiring list for car enthusiasts. Maybe two of the cars will get your motor running, in spite of claims this list of vehicles earns highest marks for overall value and appeal in their categories.

While most other American car companies found at least some reason for optimism in the 2010 auto market, American Suzuki Motor Corp. sank even deeper. Yet Suzuki holds some surprising assets in the vehicles it offers.

Suzuki is apparently trying to use humor when all else fails to sell an amazingly good car – the Suzuki Kizashi. Its latest commercial is a comparison among the Audi A4, the Kizashi and a motorized sofa that needs to succeed to revive the brand.