Toyota's sales are down, the industry is moaning about poor sales overall, and yet the Tundra is on a multi-year sales increase curve. Why?

With the 2014 Ridgeline fuel economy and load capacity taking 3rd position to Chevrolet and Ford, Honda will pull Ridgeline off the market for a year or two. We believe the 2016 Ridgeline will return as the #1 Hybrid pickup truck in North America.

Ford truck fans have long been hoping for a diesel powered version of the top selling F150 pickup and with the popularity of the Ram 1500 EcoDiesel and the plans by both Nissan and Toyota to introduce a diesel – the newest F150 could finally bring a small, powerful and efficient diesel engine to Ford’s half ton truck lineup.

Since Ford Motor Company introduced the redesigned 2015 Ford F150 at the 2015 Detroit Auto Show with a heavy dose of aluminum body panels, the automaker has been stating that the next generation half ton pickup will be around 700 pounds lighter and depending on which models are 700lbs lighter we could see a 2015 F150 that weighs under 4,000 pounds – which would be an incredible milestone for the full size truck segment.

The Ford SVT Raptor F150 is unquestionably one of the most hardcore trucks to ever hit an American showroom, but German tuner Geiger Cars has put together a complete build package for the Raptor to turn it into a near-unstoppable monster which they have appropriately named “The Beast”.

One afternoon when Will Carlton went to some dealerships with his Toyota Tacoma he didn't expect to live his car there and drive away with a 2012 Ford F150 Lariat. But things changed when he says this truck and the salesman approached him in the parking lot.

The recently introduced 2015 Ford F150 uses copious amounts of aluminum in the body panels to allow the next generation F150 to be a whopping 700 pounds lighter but the downside of this lightweight body is likely to be higher insurance costs stemming from higher repair costs when those aluminum panels are damaged.

The title doesn't suggest that other trucks, other than Ford F150, will not take their owners and passengers anywhere anytime, but this is how Robert Strong from Owensboro, Kentucky describes why he bought his 2003 F150 FX4 and why it's color is special for him.

While Ford Motor Company hasn’t divulged many details on the new 2.7L EcoBoost V6 that will power the 2015 Ford F150 but based on some of the minor details offered, we can make a few guesses as to what to expect – including the fact that the next generation F150 with the 2.7L EcoBoost will almost certainly be the most efficient half ton pickup sold in America.

There were a great many new product debuts that we expected to see at the 2014 North American International Auto Show but the 2015 Ford F150 was not one of them – with the new half ton truck being billed as “the strongest and most durable F150 ever” by the company while a bold new looks separates this new generation Ford truck from the previous years.

When the 2014 GMC Sierra and Chevrolet Silverado were introduced earlier this year with a look that is fairly similar to the previous generation, a great many critics pointed out that the newest GM half ton pickups, but after spending some time driving the new Sierra I can safely say that this is not a book that should be judged by its cover as this is THE BEST half ton GM truck ever.

The 2014 Toyota Tundra is the only truck manufacturer to have adopted the SAE’s towing standards. What are the big boys trying to hide?

Just months after the 2014 Chevrolet Silverado and 2014 GMC Sierra half ton pickups began hitting dealerships around the country; General Motors has announced a voluntary recall of some 21,721 new trucks because the front seats could move in the event of a hard rear end collision.