All of the automakers’ latest research shows the biggest room for growth right now is in off-roading. That’s why you see different truck manufacturers beefing up their off-road vehicles. Ram has been one of the leaders in the industry and the brand is adding two more special editions to stand out on the trails. New for 2023, the Ram 1500 Rebel and TRX will be available in Lunar editions. The Lunar package will be easy to spot on the trails in an exclusive Ceramic Gray exterior color.
“Our passionate customers tell us their Ram trucks are an extension of their personality that allows them to stand out from the crowd. The Ram 1500 Rebel and TRX Lunar editions are great-looking trucks with easy-to-use features that do just that,” said Mike Koval Jr., Ram brand CEO – Stellantis. “We continue to listen to and deliver for them by offering the best combination of unique exterior and interior appointments and content for even greater personalization.”
2023 Ram 1500 Rebel Lunar Edition
Ram set itself apart from the other automaker’s by stressing more personalization straight from the factory. The Ram 1500 Rebel Lunar Edition continues that streak.
The Ram 1500 Rebel Lunar Edition is available with the Rebel Level 2 equipment group and the 5.7-liter HEMI eTorque V-8 engine. The Ram 1500 Rebel Lunar Edition features a 12-inch Uconnect 5 touchscreen with programmable off-road Pages, black sideview mirrors, heated front seats and steering wheel and an 8-way power adjustable driver’s seat. The Lunar package has the exclusive Ceramic Gray exterior paint color, Rebel graphics on the hood and bed, special black badging, bumper and grille and 18-inch gloss black wheels.
The Ram 1500 Rebel Lunar Edition is available at a starting price of $70,310, plus $1,895 in destination charges.
Ram 1500 TRX Lunar Edition
The Ram 1500 TRX already stands out because of its tremendous horsepower. Rated at 702 horsepower and 650 lb.-ft. of torque, the 6.2-liter supercharged HEMI V-8 engine powers the Ram TRX to a top speed of 118 mph. The Ram TRX delivers a new level of performance: 0-60 mph in 4.5 seconds and the quarter mile in 12.9 seconds at 108 mph. Now, the Lunar Edition gives performance truck buyers more technology, graphics, and opportunities for personalization straight from the factory.
The Ram 1500 TRX Lunar Edition enhances the TRX Level 2 Equipment Group and includes an exclusive Ceramic Gray exterior color. It also features special TRX hood and bed graphics and 18-inch black bead-lock capable wheels. The dual pane panoramic sunroof will give off-roaders an incredible view of the sky whether it is day or night. The TRX Lunar Edition also has a spray-in bedliner, cargo tie-downs, bed step and an LED cab-mounted brake light.
Inside, the TRX Lunar Edition includes Surf Blue accent stitching, an embroidered “TRX” seat back logo, carbon-fiber accents, a leather and carbon-fiber flat–bottom steering wheel, center console badge and a Head-up Display. Safety features include adaptive cruise control, Lane Keep Assist and pedestrian emergency braking.
The Ram 1500 TRX Lunar Edition is available at a starting price of $106,445, plus $1,895 in destination charges.
Both the 2023 Ram 1500 Rebel and 2023 TRX Lunar editions will be available in extremely limited quantities later this spring.
Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.
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