Jeep is celebrating a huge milestone. Last night, the automaker sold its 5 millionth Jeep Wrangler. The news came to light during a virtual news conference discussing a new advertising campaign for the 2024 Jeep Wrangler called “Famous for Freedom”. Today, Jeep was unable to tell reporters where the vehicle was sold or who the lucky buyer is, but they plan to release that information when it becomes available.
Jim Morrison, who leads Jeep North America, said “There are 5 million members of the Jeep family, it doesn’t matter what kind of Wrangler you are in, you are member of the Jeep family.” Morrison went on to say that the “5 millionth Wrangler is a great illustration of the Jeep community. It’s a pretty cool milestone for us! It’s a memorial that we really like to celebrate 5 million.”
New 2024 Jeep Wrangler Ad Campaign
Earlier, in a statement about the new “Famous for Freedom” ad campaign Morrison elaborated on the tremendous history behind the Jeep Wrangler. “Since its introduction, the Jeep Wrangler has set new levels of 4x4 capability with each new generation, dating all the way back to 1941. The new 2024 Wrangler builds upon that 80-plus-year legacy, offering our first full-float Dana rear axle, and makes it possible for Wrangler owners to easily upsize tires, in addition to a more advanced and comfortable interior with a standard 12.3-inch touchscreen, available power seats tested for water fording, and more technology and safety features, including standard side-curtain airbags. Wrangler offers customers more choice with best-in-class gas engines to the only electrified off-road SUV, the Wrangler 4xe, which continues to be the best-selling plug-in hybrid in the United States.”
Watch the new “Famous for Freedom” 2024 Jeep Wrangler Ad
Taking the 2024 Jeep Wrangler to Global Markets
While Jeep has now sold 5 million Wranglers primarily in North America. It is about to launch the Jeep Wrangler around the world. The new ad campaign will be a global one and the 2024 Jeep Wrangler will be marketed and sold in Europe, China, Japan, Korea Australia and elsewhere.
“‘Famous For Freedom’ goes beyond a tagline. It’s a state of mind for our Jeep Wrangler owners, and this global campaign celebrates this community of dreamers and doers who seek to live freedom-fueled lives,” said Lucy McLellan, senior vice president, global head of marketing & communications, Jeep brand. “As we introduce the new 2024 Jeep Wrangler to markets around the world, we celebrate the Wrangler’s legendary off-road capability and also the unique lifestyle it enables. And there’s no better way to do that than to feature a number of our loyal Jeep Wrangler customers in the campaign to ensure the essence of the Jeep community is authentically captured.”
The 2024 Jeep Wrangler is available in Sport, Willys, Sahara, High Altitude, 4xe, Rubicon and Rubicon 392 models. Ordering is open now and vehicles have started to arrive in U.S. dealerships.
As soon as Jeep identifies the owner of the milestone Jeep Wrangler, we’ll let you know.
Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.
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