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2024 Jeep Wrangler Highlights its Connection to Freedom

Jeep has long been known for its connections to the military and patriotism. New for 2024, the Jeep Wrangler is stressing its connection to freedom, both on and off the trail. Jeep is also using a retro song called "California Love" as its new anthem.


Facing new competition from more and more off-roading models, the 2024 Jeep Wrangler is reminding drivers that it is the original off-roading vehicle and that it is 'Famous for Freedom'. Jeep is launching a new marketing campaign that will feature a 1995 song called 'California Love'. The song ties together Jeep’s legendary off-road performance, hip-hop and the love of off-roading.

“Music has long played a pivotal role in our rich history of advertising, and as the industry marks the 50th year of hip-hop, the Jeep brand has been granted the enormous honor of incorporating the elusive ‘California Love’ anthem track into our ‘Famous for Freedom’ campaign for our new 2024 Jeep Wrangler,” said Olivier Francois, global chief marketing officer, Stellantis. “As the ‘90s sees a renaissance throughout fashion, film and music, we want to tap into the nostalgia from that decade while recognizing the unique hold that the Wrangler has across the entire automotive and cultural landscapes. ‘California Love’ captures the spirit of the Jeep Wrangler and our owners around the world in a way no other can.”

You can watch the ‘Famous for Freedom’ ad here.

“Since its introduction, the Jeep Wrangler has set new levels of 4x4 capability with each new generation, dating all the way back to 1941,” said Jim Morrison, senior vice president and head of Jeep brand North America. “The new 2024 Wrangler builds upon that 80-plus-year legacy, offering our first full-float Dana rear axle, and makes it possible for Wrangler owners to easily upsize tires, in addition to a more advanced and comfortable interior with a standard 12.3-inch touchscreen, available power seats tested for water fording, and more technology and safety features, including standard side-curtain airbags. Wrangler offers customers more choice with best-in-class gas engines to the only electrified off-road SUV, the Wrangler 4xe, which continues to be the best-selling plug-in hybrid in the United States.”  

Jeep has been selected as the most patriotic vehicle in America, every year for the last two decades.  

2024 Jeep Wrangler Lineup

From the 49-MPGe electrified 4xe plug-in hybrid to the V-8-powered 470-horsepower Rubicon 392, the new 2024 Jeep Wrangler offers the most diverse powertrain options in the off-road segment. The 2024 Jeep Wrangler customers can choose the vehicle that best suits their lifestyle. The Jeep Wrangler 4xe is the best-selling plug-in hybrid in the United States. The 2024 Jeep Wrangler is available in Sport, Willys, Sahara, High Altitude, 4xe, Rubicon and Rubicon 392 models. Ordering is open now and vehicles have started to arrive in U.S. dealerships.

New in 2024, The 2024 Jeep Wrangler will be available in Europe, China, Japan, Korea, Australia and other markets around the world, which is why the new ‘Famous for Freedom’ ad will also run globally. Jeep is not saying at this point when the 2024 vehicles will launch worldwide.


“‘Famous For Freedom’ goes beyond a tagline. It’s a state of mind for our Jeep Wrangler owners, and this global campaign celebrates this community of dreamers and doers who seek to live freedom-fueled lives,” said Lucy McLellan, senior vice president, global head of marketing & communications, Jeep brand. “As we introduce the new 2024 Jeep Wrangler to markets around the world, we celebrate the Wrangler’s legendary off-road capability and also the unique lifestyle it enables. And there’s no better way to do that than to feature a number of our loyal Jeep Wrangler customers in the campaign to ensure the essence of the Jeep community is authentically captured.”


Jeep Photo

Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.


Follow Mary Conway at @MaryConwayMedia and send her car news tips for future stories.