BMW

BMW is a top German brand with the initials standing for Bavarian Motor Works. This Torque News page covers all BMW models, and the latest news and stories from the Bavarian Automaker. It is located in Munich Germany, and is known as “The Ultimate Driving Machine” which comes from their sporty driving dynamics. BMW is now a top brand in the U.S. market, because of models like the BMW 1600 and 2002 introduced in the late 60s, when their popularity skyrocketed. The high performance 2.0 liter powertrain, defined what a 'sport sedan' is, and created a generation of performance enthusiasts around the globe. BMW evolved over the years into a luxury brand with models like the 320i, 528i, 630 CSI and 733i luxury 4-door sedan.

Now BMW has a wide-range of sedans, sport coupes, crossovers and SUVs. The BMW 3 Series still defines the modern sport sedan, while the '5', '6' and '7'-Series are now recognized as top models in their respective categories. The top-selling vehicles now include the entry-level X1 to top-of-the-range X6 crossover coupe. BMW is also a global leader in the all-electric revolution and now includes the BMW i3 model and i8 performance car in their lineup.

BMW i8

Who is the BMW i8 really for?

Which one would you choose if you were in this buyers marketing group of cars? If you were to segment the $100k plus car segment, which one would the BMW i8 actually be a part of? Super Premium Hybrid Sports Car Market, maybe? Put it up against the Fisker Karma, the Porsche PanAmera S E-Hyrbrid? If you are ready to purchase a new car in this segment would styling alone be the deciding factor? Would overall performance be the key indicator of your purchase decision?

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