February 2019

A Family Portrait of the Tesla Model Range Courtesy Tesla Media

With Lower Priced and Less S and X, Tesla Revamps Model Range Structure and Readies for Base Model 3 Production

By selling the entire model range in three categories, Tesla Corporation makes each car more cheaply, and simplifies discerning which car is which. If you want “Ludicrous,” which now comes in a separate upgrade package at a $20,000 premium, no more looking at old school Bentley-like badges to see battery energy capacity, you just look for “Performance.” This also helps with pricing and sales: by having cheaper Base Models S and X, Tesla is getting ready to sell Base Model 3.

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