Mercedes-Benz Fashion Force moves to Miami’s Swim Week

Miami-based international stylist, Danny Santiago is patrolling the streets of the southern city with a cadre of Fashion Enforcers looking for the foremost fashionistas in the official and classy CLS63 AMG. The patrol will be looking for stylesetters with unique looks and fresh, innovative appeal through the end of Swim Week July 17.
Advertisement


Based at The Raleigh, home of Mercedes-Benz Fashion Week Swim, and cruising the streets of Ocean Drive, the CLS63 AMG Fashion Force vehicle, in its official badging, pulls over stylesetters and rewards them with a stylish ride to their next destination. Each trendsetter chosen will have their picture taken and be awarded a pair of limited-edition Havaianas flip flops especially created for the MB Fashion Force. The most fashionable arrestees will receive the top prize of all – invitations to Mercedes-Benz Fashion Week Swim runway shows as well as an invitation to the final Miami Fashion Force event, hosted by Danny Santiago in the Mercedes-Benz Star Lounge.

"The Mercedes-Benz Fashion Force is a testament to Miami being one of the hottest fashion destinations in the world, filled with beautiful people that exude confidence, sexiness and radiating style," smiled Danny Santiago.

Fashion Enforcers include an impressive list of leading fashion influencers including: Lisa Vogel, Mercedes-Benz Presents designer and designer of LUXE, by Lisa Vogel; Laure Heriard Dubreuil, co-owner of The Webster; Seth Browarnik, celebrity and social photographer and Founder of World Red Eye Productions; and Nikki Novo of Daily Candy and The Feast.

"Mercedes-Benz has a natural affinity with the world of fashion with cars that appeal to those with a strong sense of style," said Lisa Holladay, manager of brand experience marketing for Mercedes-Benz USA. "The 2012 CLS63 AMG four-door coupe is the perfect vehicle for the Mercedes-Benz Fashion Force with its fascinating design and significant curb appeal."

The Mercedes-Benz Fashion Force is on patrol through July 17th. Updates on possible locations can be found here.


Sign-up to our email newsletter for daily perspectives on car design, trends, events and news, not found elsewhere.