Brian Rutter's picture

Hellcat Jeep Could Bring Back Respect

Dodge Challenger Hellcat and Charger Hellcat have the worlds attention. The country that created muscle cars and performance luxury sedans is back. These two are a one two punch that has the automotive world reeling. Now it is time for the knockout punch. There is another segment created here, the Sports Utility Vehicle.
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America was once the leader in all three fields, then something happened. The 80"s.

During the 80's America auto manufacturers lost their footing and the Europeans jumped in and took our place. With brands like BMW, Mercedes, and Porsche becoming the brands of choice with the affluent buyers. It is time to bring back the glory of the American luxury automobile. Here are some stats to ponder on.

Porsche Cayenne Turbos

  • Price-around $114,000.00
  • 0-60 in 5.0 sec.
  • standing 1/4 mi. in 13.5 sec.
  • Top speed 161 mph-limited

BMW X6

  • Price- $92,000.00
  • 0-60 in 4.5 sec.
  • Standing 1/4 mi. in 12.6 sec.
  • Top speed 155 mph-limited

Mercedes ML 63 AMG

  • Price- $100,000.00
  • 0-60 in 13.2 sec.
  • Standing 1/4 mi. in 13.2 sec.
  • Top speed 155 mph- limited

Jeep Grand Cherokee SRT8

  • Price- $64,000.00
  • 0-60 in 4.8 sec.
  • Standing 1/4 mi. in 13.2 sec.
  • Top speed 157 -unlimited

Do you notice any glaring differences? Not really, they are all very close to one another. Except in price. There is one big difference I didn't mention, the Cherokee is the only one without forced induction. They are all very competitive in the amenities also.

So with performance figures so close, you would think the Cherokee would have risen to the top on price alone.

To regain our status as a world class manufacturer of luxury performance vehicles it isn't going to be enough to just equal our competitors. No, we will have to top them in a, should I say, Grand way.

If I were in charge at FCA I would make the third punch and put the Hellcat engine into the Grand Cherokee SRT8. What better way to gain respect than to have them all seeing nothing but that big beautiful Grand rear end, then, just to see the look on their collective faces, tell them how much you paid for it.

Better, Faster, Cheaper. We can do it, the pieces are all there, all we need is for the right person to make it happen. Are you listening FCA?


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