Volkswagen Releases Its Super Bowl Commercials
For those that don’t care one lick about the Super Bowl, the commercials have always helped pass the time. While there have been off years, this years bout between the Packers and Steelers should give Volkswagen the opportunity to shine.
The ads will appear of February 6 and the first one will be called “Black Beetle”, which is the first video, listed below. Having watched video without knowing the meaning, it seems cute, as the little bug is zipping along through the forest and ramping random items that would crush the under pinnings of the real car. Nevertheless, once the shape of the Beetle is outlined, it becomes clear what the ad is for; the 2012 Volkswagen Beetle.
VW is hoping this next-generation 2012 Beetle will bring some spark to the company, just as it did back in 1999. In the early 1990s, VW almost left the United States market, only to be rejuvenated by the Concept 1 car at the 1994 Detroit Auto Show. The rest, as they say, is history.
VW is hoping that the 2012 Beetle will generate interest in the company’s other products, such as the 2012 Passat that will be featured in the second ad.
The 2012 Passat will be larger and less expensive than the current version and to generate some interest in the car; VW has launched a Star Wars themed ad. The spot is very family oriented and should make every parent in the world chuckle.
The ad focuses on a small boy who is pretending to be Darth Vader. After numerous attempts to use “the force” failed, he gives it one more go on his dads 2012 Volkswagen Passat. In that typical dad fashion, the man remote starts the car, giving the boy the thrill of a lifetime.
The ad agency that created Volkswagen's two Super Bowl XLV commercials was Deutsch/LA.