Jaguar Unveils 12-Yr Plan, to Make Sports Cars
Those that have taken a course in marketing will understand what the 12 step plan means. It’s about understanding ones audience and evaluating information, which, let’s face it, is really boring. Well, Jaguar seems to have taken a few courses in the subject, as they have just unveiled their new plan that is slated to span a daunting 12 years.
Jaguar’s new plan outlines the company’s future, which is a tad surprising to say the least. Considering it was only a few years ago that Ford was selling off Jaguar, a 12-year plan seems optimistic to say the least.
Jaguar will start its massive product revamp with an updated version of the XK sports car, which is being described as a facelift, so one should not expect many engine or suspension tweaks.
Next year, Jaguar will launch a refreshed version of their XF, although it’s hard to imagine the sedan getting much better. There is a chance that a wagon version will follow, but wagons usually don’t make it to the United States, so expect the sedan only.
As 2012 comes to end, and if the world doesn’t end, Jaguar will launch a new XE sports car that will slot beneath the XK. There were numerous reports that suggested the XE would be mid-engined, but it doesn’t seem like that’s going to be the case, as it will likely use a shortened version of the XK’s platform.
In 2013, Jaguar will launch a new version of the XJ sedan, followed by a completely overhauled XK that same year.
In 2014, Jaguar will be launching two all-new vehicles, which include a 3-Series rival sedan and the brand’s first-ever crossover, both of which are aimed at BMW and Mercedes-Benz. The sedan will pack four engines options, while details on the crossover remain slim.
In 2015, the XF will get redone and the XJ coupe could come by 2017. In 2018 there will be all-new XJ with a new XE following it in 2020. There might even be a new XK in 2023.