Jaguar Looking Into Making A Crossover
When speaking to Autocar, Adrian Hallmark, Jaguar’s Global Brand Director, stated that the company needs a crossover and should stop being a sedan based company. He also stated that lightweight cars will become a part of the company’s future and the last time we checked, crossovers don’t really fit that bill.
It seems odd to think that most Jaguar customers can easily afford a Land Rover or a Range Rover. One would think that a Jag crossover would conflict with the new Evoque, the newest SUV from Range Rover.
Not only will the company compete with Land Rover, it will also be going up against proven machines like the Audi Q5, BMW X3 and even the Porsche Cajun. That could very well be Jaguar's main reason for developing such a machine, as they don't want to be left in the dust by the Germans and the Japanese. If the automaker can successfully venture into this new niche, the profits and possibilities are endless.
Currently, Jaguar officials haven't said anything on the topic and most likely won't at this time. The automaker has been hard at work as of late on the new X-Type sedan and coupe that should be here by 2014. It is possible, however, that the Jag crossover could be here before the entry-level sedan.
This is due to their partnership with Land Rover, as Jaguar could easily use some of the bits from the new Evoque.
On top of the crossover news, Hallmark also stated that the XF wagon would be here shortly, just probably not in the United States, as the wagon market has been down for years and shows little signs of recovery.