Infiniti To Unveil Etherea At Geneva Motor Show

Infiniti, in an effort to compete with Audi and BMW, will introduce the Etherea hatchback at the Geneva Motor Show.

Nissan’s luxury marquee, Infiniti, is in the process of a revitalization, which is aimed at pitting them against Audi, BMW and Mercedes-Benz. With those German companies sporting compact hatchbacks, Infiniti had to follow suit.

The new Infiniti Etherea concept car will debut at the Geneva Motor Show and it will go up against the Audi A3 and the BMW 1-Series. In Europe, the car will also rival the Mercedes-Benz B- and A-Class, although Mercedes lacks a true sporting hatchback.

Following a teaser sketch released by Infiniti, the Etherea features some strong lines. The vehicle packs a sharply raked windshield with a C-pillar that was borrowed from the Essence show car. Infiniti has stated that the Etherea, “blends elements of coupe, sedan, hatchback and even crossover in one highly sculptural, near-mono volume form.”

“Etherea is about a new type of luxury for younger buyers,” said Toru Saito, Corporate Vice President and Leader of the Global Infiniti Business Unit. “It is not just a smaller version of a typically conservative and traditional luxury car.”

Infiniti has been mum on the source of the power, but with Renault-Nissan and Mercedes-Benz working together, chances are it will be some sort of German engine under the hood of the sleek Etherea. Rumors are telling us that it could be a 1.8-liter turbocharged four-cylinder powerplant.

Currently, the smallest model in the Infiniti range is the G sedan, which just isn’t going to be enough in Europe. This new small Etherea will be crucial to the brands European success, but there has been no word on if the car will be sold in the United States.

The sub-G concept “will take the Japanese performance brand down a new road, to a new future,” said Infiniti.

Infiniti is also said to be working on a new S-Class rival, in which they could use a V6 gas-hybrid engine.


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