Ford To Unveil "Groundbreaking" New Vehicle At Geneva Motor Show

Ford Motor Company will be shipping off to Geneva for the annual auto show with a few new vehicles in tow, including one that the automaker has referred to as “groundbreaking”, and no, this machine isn’t a tractor.

The Geneva Motor Show is getting closer by the day and Ford is prepping for the event by unveiling some new information about the vehicles that will be coming along. The two obvious choices, the Focus Electric and the Vertrek crossover concept will be shown, but Ford’s big unveiling will be, according to the automaker, “groundbreaking”.

Obliviously, Ford isn’t going to give away any precious details, but most of the company’s global leaders will be in attendance for the unveiling. Ford CEO Alan Mulally, being the busy man he is, will be appearing via video cast from Germany.

“We have at least 20 new models and derivatives coming across our entire European range – from small cars to commercial vehicles – and at Geneva we will be introducing some of these,” Ford of Europe Chairman and CEO Stephen T. Odell said. “From zero emission electric vehicles like the new Focus Electric, the versatile new Ranger Wildtrak and the Vertrek SUV concept – that hints at the next-generation Kuga – to our latest rally car, the Fiesta RS WRC, they will all be on the Ford stand.”

On top of all these machines, Ford will also show off the Metal Ka, the new Mondeo ECOnetic, which can achieve 114g/m of carbon emissions, and the Ranger Wildtrak, which is a tad girly for a truck. It will feature either a 2.5-liter or a 3.0-liter TDCi clean-diesel engine with enough power to get around town and in some cases, off the roads.

“Today Ford has its strongest product line-up ever and we’ve got an aggressive plan to keep our vehicle portfolio the freshest in the industry," Ford of Europe Chairman and CEO Stephen T. Odell said in a statement.

[Ford]

Share this content.


Sign-up to our email newsletter for daily perspectives on car design, trends, events and news, not found elsewhere.