Fiat To Create B-Segment Vehicle For 2013
The small car segment in the United States once was the laughing stock of the rest of the world. It was packed full of terrible vehicles like the Chevrolet Cobalt and Dodge Neon, but now, the times have changed.
Fiat, the makers of that cute little 500, is planning on launching a B-segment model that should arrive in 2013. Fiat is not new to this country, but with their purchase of Chrysler, they have relaunched themselves in America, starting with the 500 very shortly.
The Fiat B-segment vehicle has been codenamed “Project L-Zero” and it will carry with it four-doors, according to Motor Trend. The confirmation comes from Fiat’s head of the North American division, Laura Soave, and she has stated that the new model will be a joint effort between Chrysler in Auburn Hills, and Fiat in Turin, Italy.
If the Fiat 500 is a success, this new B-segment vehicle could be a big hit. The car is being developed with the American consumer in mind. Considering the fact that Fiat has not sold a car in the United States in over 25 years, this new B-segment machine can help Fiat position themselves where they want to in the market. That being said, the brand will not become something they are not and will remain a small car brand, with Dodge and Chrysler covering the larger segments. Not to mention the fact that Alfa Romeo will be coming to the United States as well, so the midsize to large car market will be packed full of Chrysler products.
The Fiat 500 will be going on sale shortly and following it will be a range of 500 variants, such as a convertible, electric version of the high-performance Abarth model. All these models will come before the “L-Zero”, which should be ready by 2013.