Fiat CEO Marchionne Says Alfa Romeo Not For Sale To VW

It seems Volkswagen’s efforts to get Alfa Romeo from Fiat are doomed to fail, as CEO Sergio Marchionne has no intent to sell the brand, issuing some harsh words for the VW head.

"As long as I am CEO of Chrysler and Fiat, Mr. [Ferdinand] Piech will never have Alfa Romeo,” Marchionne told a JD Power automotive conference in the US. “It's hands-off. I told him. I will call him and I will email him."

“I'm not the one who bought Seat. He's the one who bought it. I don't know if he can [fix it], but he needs to try."

Volkswagen has been interested in Alfa for many months, as chairman Piech and CEO Martin Winterkorn have spoke about the situation numerous times, even going as far as stating that Fiat has hurt the brand’s image.

Winterkorn told Autocar that Alfa Romeo was a beautiful brand but that Fiat has damaged their reputation with engine and suspension troubles. He feels that in the hands of VW, Alfa could become a great brand once again.

The CEO also pointed out that Alfa once sold around 300,000 vehicles per year and now they only manage to sell about 110,000. He also stated that VW will make no attempt to approach Fiat, but if they expressed interest in selling the brand, VW would be all over it.

Alfa Romeo has been around since 1919 and has been in the hands of Fiat since 1986. They are a historically successful brand, but have run into troubles every now and again. They have competed in numerous sporting events, such as Grand Prix motor racing, Formula One, sportscar racing, touring car racing and rallies.

Currently, Alfa Romeo only produces five models, the MiTo, Giulietta, 159, Brera and Spider. They are planning on launching four new vehicles, the Giulia, c-SUV, a new Spider and the D-SUV.


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