Fiat 500 Dealers Not Allowed To Haggle Prices
Chrysler Group LLC is asking dealers to avoid haggling when it comes to the Fiat 500. They hope that this policy will make young customers more comfortable when buying the hatchback.
“The pricing is the pricing,” said Laura Soave, head of the Fiat brand in North America to Bloomberg. “The younger generation doesn’t haggle. They don’t feel comfortable with it. They hate the experience.”
Fiat dealers have been told not to advertise the new 500 under the suggested retail price and the company has limited their dealerships in order to avoid competition. Still, some folks will drive state to state to get a deal, so this tactic might not work that well for those that are hard pressed to find a deal.
The cute little Fiat 500 has been a big hit all over the world since its launch. In fact, the automaker has sold around 500,000 vehicles since 2007, which is truly incredible.
Buyers can choose between two transmissions, an automatic and a manual. The latter is clearly the best as it will be able to make the best use of the small 1.4-liter four-cylinder engine. Not to mention the fact it will be able to get sensational mileage. That being said, the automatic will likely prevail in the United States, as American drivers would rather move to Iraq than shift their own gears.
It’s hard to tell where Fiat are getting this information from, but as a graduating college student, haggling is a part of life and enjoyable if done right. This marketing tactic seems a bit odd to say the least. If one can get a Ford Fiesta for cheaper than the 500, why not go for it?
The new Fiat 500 will start at $15,500 for the base model and Fiat announced recently that they plan to bring the convertible, electric and Abarth versions to the United States.