Chevrolet To Launch Special Edition Camaro Every Six Months

Chevrolet is planning on launching special edition Camaro models, such as the ZL1, every six months.

Special editions are what make a sports car, and especially muscle cars, exciting. What would the Ford Mustang be without the GT350 or the Shelby GT500? Could one imagine a Dodge Challenger without the SRT8 or the R/T versions? Well, apparently, Chevrolet feels the same way and has decided to jump in the deep end by, reportedly, launching special edition versions every six months.

The Chevrolet Camaro has been enjoying the limelight as of late, with the launch of the ZL1 and the stunning convertible. According to Automotive News, Chevy doesn’t plan on stopping with just those two models, as they will roll out a new special edition every six months, meaning two new models every year.

The new Camaro ZL1 is said to be the first in the long line of special edition models that will include a limited run Camaro SS Convertible that will pace the Indianapolis 500 and the Camaro Synergy that will offer buyers the chance to get the V6 with all the V8 goodies. A Transformers edition for the upcoming sequel Dark of the Moon will follow the ZL1.

These models are slated to take Chevrolet through the end of next year, but beyond that is anybody’s guess. Chevrolet will reportedly delve deeper into the Camaro’s historical name book to try to find something to sell to the masses of fans.

"Our plan is to keep evolving the Camaro," said Al Oppenheiser, chief engineer for the Camaro. "That is the beauty of the Camaro. It has so much of a rich heritage that we can put together the right combination of content. We have a lot of rich names to choose from."

So, is this a good idea for Chevrolet? Launching so many special editions might make each meaningless in the long run. Or, perhaps each version will differentiate itself from the other models enough to make them worth the extra coin. Let us know what you think about this new revelation by commenting via Twitter or Facebook.

[Automotive News]


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