Cadillac Creates New Cadillac Shield Coverage Program
With a goal in mind to get buyers back into the showrooms, General Motors’ luxury marquee, Cadillac, has created a new protection program that will help owners feel secure after walking out of the dealership with a new Cadillac.
Cadillac’s new Cadillac Shield Program will help the company broaden awareness of the way it treats customers after they have purchased a vehicle. Instead of all those fancy packages that one can buy, Cadillac has opted to bundle everything under one title with a clever logo that plays on the famous crest.
"Cadillac offers a suite of ownership benefits that makes the brand a leader in the luxury market," said Don Butler, vice president of Cadillac marketing. "Cadillac Shield allows us to raise consumer awareness of these benefits. It's also a commitment by Cadillac to our owners to continually look for ways to improve these services and technologies."
The name is based on that very same crest and the logo offers up different symbols in various locations on Cadillac’s main logo. There have been no specific changes to the programs themselves, which include pre-paid scheduled maintenance, roadside assistance, OnStar and a myCadillac smart phone application, among many other various services.
This new OnStar smart phone application will allow customers to track diagnostic information, as well as access common key fob functions, such as locking and unlocking the doors, starting the car and turning on the lights. Chances are though; most Cadillac owners will not know how to operate these smart phones and may have a hard time learning.
The Cadillac Shield program will cover the vehicle for five-years and 100,000 miles on the powertrain and four-years and 50,000 miles bumper to bumper.
Cadillac will begin a marketing campaign for the new Cadillac Shield program next month, just in time for baseball season and warm weather.