Cadillac Aera Wins L.A. Design Challenge

The awards for the General Motors are just stacking up, as the new Cadillac Aera concept vehicle has won the 2010 Los Angeles Auto Show Design Challenge. The Cadillac tied with Smart and managed to beat entries from Mercedes-Benz, Honda, Nissan, Toyota and Maybach.

In total, this is the team’s third victory since 2005, making them the most honored team in the seven years that the challenger has been going on.

The challenge this year was to envision the “1,000 lb. car” that had four seats and maintained comfort, safety, driving performance and style.

“The Cadillac Aera concept was designed to continue the forward-thinking imagination of Cadillac’s ‘art and science’ philosophy,” explains Jussi Timonen, lead designer for the project. “It's designed as a small city urban vehicle, but we approached this 2+2 touring coupe very much from the brand's luxury perspective. Every detail of the Aera was conceived to minimize the vehicle’s environmental impact without sacrificing the style, comfort and attention to detail that are hallmarks of the Cadillac brand.”

Cadillac Aera was designed at the Hollywood Advanced Design Studio By Frank Saucedo, director; Phil Tanioka, vehicle designer; Brent Wickham, concept strategist; Shawn Moghadam, layout designer and Timonen, the project manager.

Congratulations to the team.

This award comes after the Chevrolet Volt took home the Motor Trend, Automobile and the Green Car of the Year award. The Buick Regal managed to snatch the NADAguide award.

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