BMW, Mercedes, Audi Experiencing Strong Demand For 2011
Three major companies, Mercedes-Benz, Audi and BMW, dominate the German auto industry and each one is experiencing a massive growth in demand, causing them to run their production factories at full capacity. For 2011, each one of these automakers will be expanding their operations to deal with demand that is only expected to increase as the months go by.
“The top three are poised for further growth,” Juergen Pieper, a Frankfurt-based analyst with Bankhaus Metzler, told Automotive News. “The momentum in luxury markets will continue this year and also in 2012. It’s a necessity for manufacturers to take steps to address this.”
Mercedes-Benz is currently expecting record sales for the 2011 year. The automaker’s last record came in 2007 when it sold 1.29 million vehicles, but that number is expected to be surpassed in 2011. With fantastic products, like the C-Class Coupe, leading the way, it’s easy to see why Mercedes is doing well.
BMW is also calling for a record year in 2011, as they expect to see around 1.5 million vehicles. In order to cope with demand, the automaker invested $750 million into their plant in South Carolina, as well 400 million euros for the plant in Leipzig, Germany.
Audi is hoping to sell more than 1.15 million vehicles in 2011 and is currently the fastest growing of the three companies. The automaker is hoping to surpass BMW by 2015 as the world’s largest premium automaker. To meet this goal, Audi has to invest $15.7 billion into new plants and new models.