Auto Super Bowl Commercial Round Up
The Super Bowl is complete for another year, meaning ESPN will have nothing to talk about, expect for the draft all-day and everyday. With that aside, one should look back on the game that was and relive each automotive Super Bowl commercial in their entirety.
From Volkswagen’s Darth Vader child and Chrysler’s two-minute commercial featuring Eminem, each was fairly good with a few that stood out. It was great to see all those gorgeous Mercedes-Benz vehicles lined up and driving down the road, although poor Sean ‘Diddy’ Combs lost his S-Class in the mayhem.
So why do company’s go all out for the Super Bowl. The broadcast typically ranks very highly in the Nielsen ratings, reaching more than 90 million viewers, so many people will see each product. Prices for advertising space can typically cost millions of dollars; 30 seconds of advertising time during the 2010 telecast is expected to cost US $2.6 Million dollars.
Next year, Reuters has confirmed that the 2011 Super Bowl commercials will cost around $3 Million dollars for a 30 second spot.
Scroll down to see each automotive related Super Bowl commercial.