Tesla's Elon Musk and New York Times in a spat over test
A New York Times reporter not known to have a slant against green cars and green technology is accused by Elon Musk, founder of electric car company, Tesla, of faking a story to cast the automaker in a poor light. Speaking on CNBC live, Musk said that ”We think the article is something of a set-up.” He went on to say “This writer and this article really is misleading.”
The story written by John M. Broder and published by the Times in its Automobiles section, was to have been a recreation of a previous story by the Times that took place in September. Essentially, the Tesla folks find a route from one Tesla Supercharger station to another. The author is supposed to follow very exacting instructions. No deviation from the set route is allowed, and apparently, the entire ride is to be at the posted speed limit. The preposition is that one can drive from one Tesla charging station to another. OK, no trickery there, however, one is also supposed to stop along the way and charge for many hours. That is one thing that Tesla accuses the writer of having not done. Apparently, the author did not fully charge the car at one opportunity. However, the car was delivered to him by Tesla full of charge, and he was in frequent communication with Tesla.
While on the adventure one other thing the author did which is apparently a big no-no is he drove into Manhattan. Musk painted this as a big detour mentioning that there is traffic in Manhattan. However, Manhattan is a small place. And electric cars don’t use energy when they are not moving. So why would traffic matter? Manhattan was on the way. The writer had to pass it to get to the end point. Can you blame the guy for wanting some good pastrami?
Musk is mad that the story did not go as planned. Here is a breakdown of the complaints Musk had about the author and the resulting story, which ends with the Tesla Model S on a flatbed. Musk said to CNBC “…He had not charged up to the maximum charge in the car. Essentially, it’s like starting off on a drive with a tank that’s not full….It (data-logging) also shows that at some times he was driving very fast. In some cases 10 miles or more above the speed limit. So when you drive really fast the range decreases.” The financial anchors of the CNBC show were taken aback by Musk’s comments. One saying “Who doesn’t drive a Tesla faster than the speed limit?” Interestingly, the author of the story claims the opposite. In fact, he claims that he drove well below the speed limit for part of the trip to conserve charge. Musk said in the interview that “There are times when the New York Times has published articles that are less than accurate… and there are well known situations like that. And I think unfortunately this is one of those cases.”
An interesting fact that came out during the interview is that during media test drives Tesla turns on detailed vehicle data-logging. Tesla spies on the driver and records all the information from the drive. Musk explained that Tesla had a really bad experience with a Top Gear story where the Tesla was shown to have run out of charge saying “they basically just faked it.”
Are we to believe that the New York Times has a political reporter from the Washington office that decided on his own, or in cooperation with the Times, to fake a story to make Tesla look bad? If so, are we also to believe that the story in Autoweek was faked? Autoweek was given a Tesla Model S to test and they had some trouble too. They had some glitches with the large infotainment screen, but really the biggest issue was that they connected it to the charger and it would not disconnect. The Autoweek writer, Rory Carroll, was to conduct a range test of the Model S, but could not disengage the car. A Tesla Ranger (field service technician) had to be flown to the author’s location to free it. Autoweek TV reported that thus “The Model S has a range of zero.” The following week another writer, Dutch Mandel, associate publisher and the editorial director at Autoweek wrote a scathing piece decrying the quality of the Model S*.
The difference between Rory Carroll’s, and Dutch Mandel’s reports on the Model S and the New York Times story is a mystery. In one case we have a political writer who works at a prestigious newspaper on green topics having a bad experience with an electric car and being accused of faking his bad experience, and on the other hand two car savvy writers from one of the premier automotive publications saying worse things about the Tesla and not catching any heat from Mr. Musk. Maybe Mr. Musk doesn’t read Autoweek.
It should be interesting to see if the New York Times defends the journalist it employs, or if the story goes quietly away. Here at Torque News we like to cover a story from all angles. For a different take on this please click here.
* For the record, I commended Dutch for speaking his mind on the topic and my comments were published.