As an example, for many years, perhaps still, Chevrolet would not let you buy cruise control in a base model Cobalt or Malibu. You had to upgrade to at least the 1LT, or maybe the 2LT in order to get a fundamental necessity like cruise control and usually the LT was thousands more than the base. It came with other nonsense I didn't want to pay for. Chevy would taunt and goad you into stepping up to more money or they wouldn't let you have the fundamental goodie you needed.
So I never bought Chevys. I liked them, I just didn't buy them.