What better place to take the BMW M4 than to the European Alps for a challenging hill climb?
Watch two helicopter pilots with too much money and time take a 2009 Toyota Tacoma vs a BMW M4 in a snowy tug of war.
Automakers have always offered options to entice customers to buy extras to customize their cars with factory add-ons.
When Marco Wittmann won the Team Championship for BMW Team RMG last year, BMW M GmbH honored his achievements by designing an ultra-exclusive BMW M4 DTM Champion Edition.
The BMW i8 that launched last year gets another global award and this time it receives recognition for its innovative technological developments.
BMW has begun production of the MY2015 i3 and the new models are expected to arrive at U.S. showrooms in February.
If you were watching the Today Show back in 1994, you saw Katie Couric and Bryant Gumbel talking about this new thing called the internet.
On paper, a drag race between a new 2015 BMW M4 with an inline 6-cylinder and a 2014 Dodge Charger SRT 8 with a Hemi V8 shouldn’t even be close.
You can’t blame this valet for getting excited about driving a new BMW M4, but he went a little too far.
If you take a light-weight powerful Lamborghini Gallardo STS and put it up against a 2015 BMW M4 it wouldn’t be much of a contest.
The original price tag on the most powerful production BMW M5 ever was $138,275.
Around 17,800 customers have already taken delivery of the innovative BMW i3, and BMW wants to keep the momentum going in 2015.
Ever since the creation of the automobile, carmakers have seen owners take their cars and customize them to make them completely unique so they look like nothing else on the road.