Scion

Redesigned 2011 Scion tC an Appealing, Sporty Coupe

The Scion brand seemed to have so much potential when it was first introduced nationwide back in 2004 after a limited rollout in 2003. Scion was going to be Toyota’s hip, young alternative to its relatively stodgy, mainstream line of vehicles. It would be marketed using guerilla marketing techniques that eschewed mainstream outlets (and predated Facebook and Twitter).

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