He writes that he really likes the Soul and on paper he feels that it's a better car than Nissan LEAF and many respects. "But I chose the LEAF because of the following" reasons, he writes, and lists three reasons for his choice.
The first reason is the lack of nearby Kia dealers. It will take him to drive 45 minutes to get to the nearest Kia dealer that actually stocks Soul EV. This is, of course, closely related to the second and particularly the third reasons, discussed below.