News Opinion

2017 Ford Raptor and 2016 Ram Rebel Create Pointless Comparisons

Why Is It A Pointless Comparison?

From the naked eye, you may be thinking what’s the big deal? These trucks both have a rugged look to them and feature lift kits, suspension upgrades and large, knobby tires. Also, they may seem to both share a place outside of the “regular” truck lineup meaning they are ripe for cross-shopping by consumers. If this is your thinking, stop. You are only looking like a fool.

SHOCKER! Truck Buyers Don’t Really Care About Fuel Economy

Don't believe us that fuel economy isn't the number one buying factor? Here is the proof.

Monthly Truck Sales

One of the tell-tale signs on consumer behavior is monthly truck sales. Historically truck sales rise throughout the year and due to various market conditions. For example, gasoline prices have been often tied to new truck sales. When gasoline prices are low, consumers buy more trucks than when it is high.

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