The 2013 Scion FR-S. Photo courtesy of Toyota.

Toyota May sales at highest level since 2008


Toyota Motor Sales, USA, Inc. has reported sales of 202,973 units last month, up 72.9 percent compared to May 2011 on a daily selling rate (DSR) basis, marking the highest DSR since August 2008.

Unadjusted for the difference in 26 business days in May 2012 versus 24 business days in May 2011, TMS sales were up 87.3 percent over May 2011 on a raw volume basis.

The Toyota Division alone posted May totals of 181,510 units sold, up 74.4 percent over May of last year on a DSR basis. Toyota Division sales in sheer volume were up 88.9 percent over the same period.

The all-new Camry and Camry Hybrid took the lead in passenger cars with combined monthly sales of 39,571 units, up 94.0 percent year-over-year. Corolla reported sales of 31,847 units, up 73.1 percent over May 2011. The Prius family scored sales of 21,477 units, a whopping 186.3 percent surge compared to the same period last year, as TMS recently announced passing the milestone of 4 million hybrids sold globally.

Toyota’s light trucks continued to sell well, recording 77,088 sales in May, also up 58.7 percent compared to May 2011. The RAV4 compact SUV leads light truck sales, moving 19,248 units, doubling up to 106 percent over last year.

The Sienna minivan managed sales of 14,606 units, increasing 56.4 percent year-over-year. With an 87 percent boost in sales over last May, the Highlander and Highlander Hybrid midsize crossover moved 11,657 units. The 4Runner also posted a year-to-year increase with sales of 4,421 units, but only up 26.3 percent. The Tacoma mid-size pickup remained in the same neighborhood with 12,269 units sold, increasing 24.6 percent, but the full-size Tundra pickup increased 87.9 percent year-over-year with sales of 8,765 units.

"We're grateful to our customers who have made Toyota the number one retail brand in America for the third consecutive month," said Bob Carter, Toyota Division group vice president and general manager, Toyota Motor Sales, U.S.A. "Our growth has been driven by the success of our new products, led by Camry and Prius family, part of the most aggressive product launch in our history. With the much anticipated Scion FR-S on sale today and the continued recovery of the overall automotive market, we're confident our sales momentum will continue."

Now in showrooms, the 2013 Scion FR-S rear-wheel drive sports car is the fifth model to join the Scion family, serving as the brand’s halo car.

“The incredibly positive buzz surrounding the FR-S has generated an impressive list of hand-raisers and pre-sold orders,” said Scion vice president Jack Hollis. “Scion is thrilled that the FR-S is now available throughout its strong network of about 1,000 dealers. We can’t wait for performance driving enthusiasts to get into the FR-S because we know that they are going to love it!”

Scion posted May sales of 6,047 units, an 18.9 percent increase over May 2011. The tC sports coupe took the lead with sales of 2,190 units and the xB recorded May sales of 1,855 units, up 45.4 percent over the same period last year. The five-door xD subcompact posted an increase of 10.1 percent with sales of 1,019 units while the iQ premium minicar posted monthly sales of 897 units.

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