The Toyota Corolla Furia concept.

Toyota looks to Chicago even before NAIAS ends

The auto business is hitting a pace set by some of its supercars as Toyota begins to reveal plans for the Chicago Auto Show before its presence at the North American International Auto Show in Detroit has concluded.

The brands 45,000 square foot exhibit in the McCormick Place Complex will showcase American successes during the brand’s storied history.

Among the featured vehicles will be concepts complete with their glimpses of future tech plus some 50 vehicles, including the all-new RAV4 and Avalon. The luxurious all-new Avalon, Toyota’s flagship vehicle, was designed, engineered and manufactured in the US. The Avalon will perch atop a glass platform, made of more than 5,000 pieces of cut glass, with a nearby Avalon “experience simulator,” providing show goers with an intimate view of this revolutionary ride.

“Chicago has long been considered one of the top drawing consumer auto shows in the country,” said Brent Marrero, auto show planner for Toyota Motor Sales USA, Inc. “This year, we wanted the exhibit to not only showcase our incredible products but also our heritage in the United States. We know that ‘made in America’ is especially important to people living in the Midwest, and we feel we have a great story to tell, with 70 percent of all our vehicles sold in Unites States being built here as well.”

Among the concept cars, the Corolla Furia Concept will make its first appearance after NAIAS. This exciting new concept revealed a potential design direction for the world’s best-selling automobile of all time. The Toyota Corolla has sold more than 40 million cars worldwide, with nine million sold in the United States since 1968.


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