The Nissan Juke smiles about its production boost. Photo © 2012 by Don Bain.

Renault-Nissan boosting Korean production of Rogue

The Renault-Nissan Alliance has just announced it intends to pour $160 million into the Busan, Korea plant to address growing demand for the next-generation Nissan Rogue and simultaneously accelerate the growth of Renault Samsung Motors.

Production of the Nissan Rogue will start up Busan during 2014, fabricating roughly 80,000 units per year. That will be in addition to the180,000 vehicles already being built for sale in Korea and 60 other countries.

The manufacture of the next-generation Rogue in Busan adds momentum to Renault Samsung Motors and the RSM 2012 Revival Plan. The plan addresses the need to achieve efficiency and cost competitiveness, while expanding the plant’s vehicle lineup, which today consists of four models.

"Adding production in Korea shows a commitment across the Alliance to helping Renault Samsung Motors achieve its targets for cost competitiveness and growth," said Renault-Nissan Alliance Chairman and CEO Carlos Ghosn. "The Busan announcement represents a unique 'win-win-win' for Renault, Nissan and RSM, demonstrating the flexibility and power of the Alliance for all partners -- and I am counting on every RSM employee to contribute to the successful completion of this project."

Korea: Key to Renault's Worldwide Expansion
Formed in 1999, the Renault-Nissan Alliance sold a record of 8.03 million vehicles in 2011 in almost 200 countries, with badges including Renault, Nissan, Infiniti, Dacia and Renault Samsung Motors.

RSM is a pivotal asset for French automaker Renault in increasing its market penetration and sales volume outside Western Europe, particularly in the Asia-Pacific market.

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