Mercedes-Benz expands standard telematics with mbrace2
The thirty-second spot is titled All From One Place and debuts today with the 2012 US Open, for which Mercedes-Benz is a presenting sponsor. Extensive digital and social media elements will support the campaign online.
The mbrace2 suite provides drivers new safety features, infotainment, personal assistance and vehicle care. The software application opens a mobile connection to the Internet and modified versions of popular apps, including Facebook, Yelp and Google Local Search – specifically designed for use in vehicles called Mercedes-Benz Apps.
It also updates software via cloud networks so mbrace2 users always have the latest version right at hand. Intelligent interface design and limited functioning ensures maximum utility without distraction when driving. As with navigation systems, certain features are not available when the vehicle is in motion.
"Now with mbrace standard across our entire lineup, all of our customers can stay connected to the information and people that matter to them," stated Bernie Glaser, VP of marketing, Mercedes-Benz USA. "With the latest generation, drivers can experience premium digital services in and out of their vehicles with the most comprehensive capabilities available in the market today. And best of all, because it uses cloud technology, they will benefit from having a system that will only get better over time."