Ford gains stake in China's heavy truck market via affiliation
This transaction still has to be approved by Chinese bureaucrats, but is thought to amount to a $42 million acquisition, according to a post by Jack Perkowski on Forbes.com.
Ford’s performance in Asia has lagged behind General Motors ever since GM bested their rival automaker by reaching a joint venture with the Shanghai Automobile Industry Corporation to produce passenger cars in the sprawling landmass.
Shanghai GM, as the company is known, has become one of the most successful automotive ventures in the ever-expanding market. GM and its joint ventures sold 2,547,171 vehicles in China during 2011, spurring a return to global leadership in the industry. They managed to capture 11.7 percent of that market.
Ford, meanwhile, has increased their sales in the Orient with 519,390 units sold in 2011, a 7 percent increase from the previous year. However, Ford’s sales only comprised 2.7 percent of the market last year.
The brand’s performance in 2012 is rapidly improving and the acquisition of THT by JCM will strengthen their range of products.