An image from the event marking the first B-MAX produced in Craiovia. © Ford

Ford fires up B-MAX production in upgraded Romanian plant

Ford is revving up production of the versatile B-MAX model in its thoroughly modernized manufacturing facility in Craiova, Romania. Ford has already spent $650 million out of a planned $875 million to bring the facility up to world class readiness to crank out the B-MAX.

The innovative designed of the multi-use vehicle features hinged front doors and sliding rear doors into which the B-pillar is integrated, creating a 4.9-foot opening for loading cargo or passengers.

It is the first car to roll off the line in Craiova, where the model will be produced exclusively. Notably the very first B-MAX off the line was purchased by Romanian President Traian Basescu, as plant output was raised to volume production today.

“This is a great day for Ford Motor Company, our Craiova manufacturing facility, and for Romania,” said Stephen Odell, chairman and CEO, Ford of Europe. “This is a world-class facility building two of Ford’s most advanced products – the Ford B-MAX and the 2012 International Engine of the Year, the 1.0-litre EcoBoost engine – to the highest quality levels for our customers.”

The B-MAX will be available throughout Europe this year, leading its class in fuel economy and CO2 emissions forboth diesel and gasoline variants. For example, with Auto-Start-Stop standard, the 118 hp 1.0-liter EcoBoost engine releases only 114g/km in greenhouse gasses while achieving fuel economy of 57.6-mpg, which Ford asserts to be 15 percent better than competing vehicles.


Share on Facebook submit to reddit Share on Google+
Sign-up to our email newsletter for daily perspectives on car design, trends, events and news, not found elsewhere.