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Is an Audi an automobile or a lifestyle choice?

After Audi discovered they have more social media followers than Lady Gaga or Justin Bieber, they hit upon the brilliant idea of letting some of their model owners tell – unscripted in their own words – how the vehicle has enhanced their lives.
Posted: August 25, 2011 - 6:04PM
Author: Don Bain

They are posting these testimonials online under the heading Remarkable Audi and the first one features American trance/chill-out electronic musician, producer and DJ Ryan Farin, the Grammy-nominated winner of a 2008 Gospel Music Association Dove award.

You have heard his music for years backing up the Local Weather on the 8’s via the Weather channel as well as various TV shows and movies.

Farin lives in Virginia Beach and drives an Audi TT, so Audi thought it would be interesting to hear how the trained ear of this accomplished musician would perceive the new 19-speaker, 1,400-watt Bang & Olufsen Advanced Sound System found in the new Audi A8.

Music is an important part of the driving experience for many, but driving the Audi flagship you can completely forget the sound is off. On the other hand when your favorite tracks are in a system like this and the only thing in your face is the open road, you’re likely to forget there’s anywhere else you’d rather be.

Faris’ drive in the Audi A8 bordered on a religious experience. His profession lead him to look into Audi when he was reading a review of a piece of sound equipment he was considering purchasing that stated it was, “as refined as an Audi.”

“The first time I got in the Audi A8 and heard music back it was so lifelike,” he said. “It is crystal clear – its presence is natural.” He doesn’t even have 19 speakers in his entire home and studio.

“To get inside this awesome machine and hear music in 19 speakers all around me going through my body – it’s kind of like Heaven on wheels. Just as I’ve taken so much care and time in programming each little high hat and each little instrument to have its place and fit in the mix of the song, you can feel that spirit and pride in the Audi that they have taken that much care in the placement of every instrument inside the cabin."

It would seem that to Ryan Farin the Audi A8 is a fantastic sound system that just happens to get you where you’re going in the peak of comfort and style. Go to Audi’s Facebook page for links to the video and some free downloads from Farin.

Further, if you have something to share about your Audi experience, drop a note to [email protected] - they just might send a film crew around and make you a cyberstar!